What to Expect at AGHA Gift Fairs
After your stand has been assembled and your merchandise is beautifully displayed, the exhibition doors will be open for business, allowing qualified buyers to visit your stand and begin to place orders.
In addition to making direct sales, exhibitors can also expect to make appointments and meetings with their buyers to network. Trade exhibitions can be fast paced and busy so remember, the more information you can collect, the better.
Setting goals is also crucial for the overall success of your exhibition experience. What is the objective: new lead generation, onsite sales, follow up appointments or product awareness? Spending a little time pre-planning before the Gift Fair will pay big dividends when it comes to Fair time.
Keep your social media going throughout the exhibition to continue to remind your customer that you are always there. Sharing some of the successes from people who have purchased your product is the best form of advertising. Nothing beats a testimonial from a happy customer.
After the AGHA Gift Fair, a follow up phone call or even a visit in person brochure is the best way to follow up. Be sure to send a personalised e-mail, letter, brochure or invite them to your showroom for a coffee.