Murray Books will exhibit new ranges locally for the first time in more than a decade.
Australian publishing house Murray Books will join AGHA Sydney Gift Fair as an exciting new exhibitor for the first time ever, bringing an innovative display of gift, stationery and book concepts.
Retail buyers should be on the lookout for Postbox™, a standout product that highlights the art of handwritten letters for a younger generation.
Each Postbox™ kit comes presented in a replica post box with 50 sheets of writing paper, matching envelopes and a handbook, as well as a stunning pen and pencil set.
"With only 1 in every 6 teens handwriting anything outside of the classroom, and the majority of 18 to 25-year olds facing a handwriting-free future, we decided to turn the tide and introduce them to the joy of writing letters," managing director Peter Murray said.
"This product is destined to become one of Australia's greatest social legacies.”
Many more innovative Murray Books products are set to be released at the AGHA Sydney Gift Fair, including 3D colouring puzzles, adult reference books, children’s box sets, and gift packages covering topics such as cuisine, wine, travel, exotic locations, perfume, antiques, jewellery and fashion.
A publishing partnership between NASA and Murray Books has also resulted in the launch of a new gift-book celebrating the 50th anniversary of the Apollo 11 Moon Landing in 1969. A second offering dedicated to milestone achievements in space exploration is soon to follow.
"We are in the great position to be designers and creators, as well as producers of gifts and books," Murray said. "Unlike many national and international gift and book companies, we don't have to wait for the next trend - we create it, as we always have.”
Murray added that he is delighted to exhibit at the AGHA Sydney Gift Fair after many years of travelling to Europe and USA.
"Not only can we now concentrate on doing business from home, but we are also able to give our Australian customers the benefit of our full product range at the very best wholesale prices,” he said.