Has your business planned an effective Mother’s Day retail display?
Held this year on May 13th, Mother’s Day is one of the world’s most popular celebrations. This special event is regarded as a hugely significant date in the Australian retail calendar, with families tipped to spend over $2 billion on the occasion nationally.
The AGHA has compiled four clever techniques below to help maximise sales and promote your products as the perfect gift solution for Mum.
Curated Gift Edits
Achieve cut through on Mother’s Day by offering consumers a carefully curated edit of giftware, all in the spirit of the occasion. Using beautiful sleepwear, fragrance, beauty, accessories and homewares creates a compelling visual story in-store. This curation technique can also be used in email newsletter campaigns.
Stunning Window Displays
Add to the impact of your in-store display and continue the Mother’s Day branding with an aspirational window display, showcasing your most desirable products. Apply decals to the shopfront window to help passers-by to see exactly what you’re selling and don’t forget to use plenty of colour, lighting and floral patterns for maximum effect.
Discounts and Promotions
Retailers can heavily promote special Mother's Day discounts to get customers through the doors. Think of creative ways to add value to their purchase, such as a free candle for spends over a certain dollar amount. It’s also a key opportunity to highlight premium priced ranges and to get stock flying off the shelves.
Personalisation and Convenience
Your business should operate as a one-stop-shop for families ahead of Mother’s Day. Bundle complementary products and services together to deliver a more convenient retail experience. Provide handy solutions so customers can not only source their gifts in your store, but also have the option of personalisation or gift wrapping too.
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