See Embellished Kaftans at Stand 4H17.
Fashion, jewellery, bags
Perfect for: Pharmacies, news agencies, boutiques, hair and nail salons, gift stores
What is the story behind your brand?
Embellished Kaftans is a brand conceived and created by Karen Chandwani.
Born and bred in the colorful Bollywood city of Mumbai, India, her upbringing was infused with inspiration from a very early age. Her father was a well-known designer and manufacturer who taught her to sketch styles, source fabrics, cut patterns and sew garments.
By the time she was 16 years old she had already joined the family business. After completing her formal education in Psychology her arranged marriage to a businessman took her from Mumbai to the world renowned island of Palma De Mallorca in Spain – known for its style and up market boutiques.
Karen was inspired by the European designs and styles but always missed the colorful clothing she wore back home. Deciding to bring the flavour of her country into Spain, she opened a beach wear clothing store, “Gut and Gun-stick” in Cala Millor, a small village of Palma De Mallorca. In addition to her stock of swimwear, she began to include Indian made Embellished Kaftans at her store which were a big hit with the locals as well as the tourists who visited Palma from around the world.
After successfully running her business in Spain, a family decision to move to Australia landed her on the Sunshine Coast, Queensland. Karen tried to adapt to the simple yet sophisticated style of Australia which was so different from Spain or India. However she couldn’t suppress her desire to express herself with colour so decided to design a few kaftans which she had grown up wearing back home in India for her, to gauge the reaction of the locals. She wore a kaftan to almost every soccer match of her son and received an overwhelming response. Perfect strangers walked up to her at restaurants asking her where had she purchased that dress and friends started getting curious.
What new and exciting ranges are you launching at the AGHA Sydney Gift Fair?
New styles and designs.
What is the inspiration behind your product ranges?
The colors are nature inspired, every season is theme based designs.
What is your point of difference?
The evolution of new styles and designs every season with ready stock available.
See Embellished Kaftans at Stand 4H17 during the AGHA Sydney Gift Fair, 18-21 February 2017.