This week AGHA speaks with design director David Jordan on how Theo & Joe enhanced its reach at Sydney Gift Fair. 

Did Theo & Joe launch a new product range at Sydney Gift Fair? 


“Theo & Joe is constantly evolving and developing. In February, we launched our beautiful French linen collection, featuring a range of new textiles and home accessories.

"Following such a positive response, we hope to release even more colours to complement our popular line of velvet cushions and comforters.”

How would you describe the response of buyers to your brand?

“The customer response surprised even us this year! Sydney Gift Fair always attracts new customers and is a wonderful showcase of what we do here. The Theo & Joe Brand was established in 2010 and every year we gain new devotees as our range grows. It was certainly an outstanding success for us.”

Why is Sydney Gift Fair an important marketing function for your business?

“We believe our customers use both Sydney and Melbourne Gift Fair to plan and source their retail stock throughout the year, so we focus on attending these events to launch new collections. As we are primarily an internet-based business, AGHA Gift Fairs provide an important opportunity for our customers to touch and feel our products, as well as understand the design process.”

Do you have any other exciting news that you’d like to share?

“Sydney Gift Fair really is Theo & Joe's launch pad for the year ahead and our stand is always curated to showcase all of the wonderful new products our team have designed. With a new collection on offer to buyers every year, we certainly have lots of other ideas in the development pipeline so as the saying goes...stay tuned!”

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