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Online Exhibitor Portal

  • Read the information
  • Shell scheme or floor space only?
  • Complete and submit required forms
  • Create your budget
  • Order your services on time
  • Brief your suppliers
  • If in doubt, ask

There is a massive amount of information held within the Exhibitor Portal. To try and assist with 'information overload' AGHA send updates to you highlighting key points and deadline dates – however, we do urge you to read through the documents so you fully understand requirements and obligations.

What is the best stand setup for you? Shell Scheme or Space Only.

Shell scheme is a package purchased from AGHA which gives you the walls, lights, fascia, company name sign, power point and carpet. All you need to do is come in and merchandise your products – simple.

Or, you can have space only, which is carpet and a power point. You then need to build your stand and then merchandise your product. Remember though, should you take space only and have walling as part of your design, you need to ensure that the walls are self-supporting. Therefore, there should be no reliance on walls from surrounding stands.

It doesn't matter what size your stand is, you need to understand the exhibition space, workplace and how best to plan your stand and merchandise your product.

The compulsory forms provide us, and our suppliers/venues, with the information that we need prior to going onsite. It helps us manage the overall execution of the event, and helps us understand your plans so we can advise and guide along the way, if needed.

Budget is paramount. Ordering within the timeframe is paramount otherwise late fees, late delivery or the potential of not being able to get what you want will happen.

If you are using external suppliers, they also need to understand the process for the event. By submitting some of the compulsory forms, we can then take over being the link between you and your stand and help on some of those operational requirements with the supplier – we just need to understand who they are.

Remember: ask if you don't understand or need help/advice.

Good Stand Design

  • Prioritise your wants, needs and must haves
  • Stand Upgrades / Options
  • Create a plan or mud-map of your space
  • Less is more principal
  • Too many products can sometimes be overwhelming
  • Exhibiting is sometimes like going on holidays, you want to take everything with you, but you might have to re-pack a few times before you leave. Do I really need that? Continually look at what your putting on show, to make sure it's the best in show
  • Look professional

Whether you have a 9 sqr mtr Shell stand or a 90 sqr mtr stand, designing your stand is a key element to attracting people onto your stand.

You are competing with many exhibitors, along with a huge array of different products on offer, from a variety of different suppliers. "Why stop and speak to me?" you say?

Everyone who comes to the event are here for a reason: they want to buy, look at new products and/or build a relationship. They might not necessarily want to buy product right there on floor, but this is the biggest opportunity to start dialogue and showcase the best of what you have.

Creating the right image for both your product and your stand plays a very important part of exhibiting. The single most important element of your stand will always be your staff, unless your staff are welcoming, smiling and friendly, all this information is worthless.

Having a good plan of how to maximise product exposure, using strong brand recognition and creating an inviting space, that allows people to move freely is the ultimate objective.

Product Placement

Creating the right balance of product versus open space is the biggest challenge. You want your stand to be open enough to attract visitors, but have enough product on it to be able to showcase your range.

You also need to consider specific spaces within your stand that you might need to cater for, based on the range that you have.

The advice to you all would be less is more! This is your opportunity to shine, display your best or most popular products, and position them so that they are the centre of attention. The more barriers you place around your stand, the harder or more frustrating it is for the buyers to walk onto your stand.

Create a scale plan of your stand space, and then individually cut out the shapes and sizes of your products, and start working out what works where, and which positions are most prominent.

Always look to where the traffic flow is going to come from in relation to entrance of the actual Gift Fair, but also in relation to your stand.

Allow plenty of space so that your staff can move freely around your stand, and that your visitors aren't climbing over each other to see your products. Being able to access your product to touch and feel should also be a big priority. Make sure that you have the appropriate tools to make sure this is both safe and effortless.

Signage and Branding

Another important element of your stand design is signage, and simple branding. Remember to push your stand number as this is a key reference point (along with your company name) on all event publications and floorplans.

Not only do you have the floor space of your stand, but you also have opportunity to use the space above your stand – remember to link your stand name with your stand number.

You need to consider the passing traffic at standard people level, but also the wondering eye above the Gift Fair to attract attention to your stand.

Our biggest piece of advice is to keep it simple. Make sure your brand is easily identified, and well illuminated. Beware of small text, and too much text on all signage (especially if it's rigged).

You usually have around 3-5 seconds to attract attention, so you should make sure that your message and brand is clear.

Lighting

Lighting is crucial to the best possible display of your products. Even if you have a 9 sqr mtr shell scheme stand. If you want your products to be seen, you need to illuminate them. Again, if you have clear and simple signage, and you don't illuminate it, it will blend into the background.

There are two options with lighting, general ambient lighting to create an even display of lighting across your stand, and the specific spot lighting to highlight specific products around your stand. Warm Lighting and White Lighting, both are important factors for highlighting your products.

Too many times we see people spending a fortune on suspending a banner but not having any lights directed to it. Think carefully about the layout of your stand, and the number of products on it, make sure you at least cater for some general lighting for illumination, and then maybe pick out your signage or key products that you want to shine.

The venue lights are very subtle and don't create the impact you need to highlight specific products. If you have any questions or concerns with this, Harry the Hirer will be able to assist you with stand lighting, and Clifton Productions for any overhead lighting requirements from rigging.