Over 20,000 copies distributed to buyers four weeks before the exhibition by both print and digital. Update your 60-word listing, category and brand listings before the due date via Online Exhibitor Portal.
Also, we have Buyers Guide which is available onsite with the distribution being over 10,000. If you happen to book after the Exhibition Directory deadline, this offers another opportunity to update your 60-word listing, category and brand listings as well.
To really stand out from the crowd, consider taking some advertising space to promote your identity, product and more importantly your stand location at the Gift Fair.
Be careful not to continue to use the same ad year in and year out. Review, refresh and keep it aligned with how you want buyers to interpret your business.
AGHA create various e-marketing tools via the online Exhibitor Portal including:
- Digital files available in banner size
- Digital Instagram Tile
- Printable DL size flyers
Use these to promote your stand location to your existing database. Add a personalised banner, tower or tile to your website, email signature and social media platforms. Include the flyers in all freight out to your customers and include in statements or invoices to your clients. Don't be shy in celebrating your stand at the Fair and reinforce your company, stand location and any offering you may have.
Any industry updates that you think are suitable to send to consumer and/or trade publications. Company profiles, brand features, innovations? Complete the PR form on the Online Exhibitor Portal and we can feature pertinent information on our website, in buyer emails and press releases. Some content may also feature in consumer and/or trade publications.
Social media is a fascinating PR function. Make sure you tag us in your posts in the lead up (and during) the exhibition so we can both "like" and "share" your posts.