Celebrities – especially those that are famous for being famous – often put their name to a product because it aligns with their public brand. It’s a quick, easy to understand way for them to stay in the public eye, while also lifting the profit of a product that compliments what they’re known for.
Occasionally, a free-thinker breaks away from this and actually takes part in a venture so separate from their brand that you have to think either they’re really grasping at straws, or they have a genuine interest in the subject.
Below we take a look at three celebrities who ventured into our field – homewares – and have made a decent effort to respect both their image and the industry.
Lionel Richie – Lionel Richie Home
Lionel Richie has gone far beyond the quirky “hello, is it tea you’re looking for” mugs and launched his own luxury homewares brand, simply called Lionel Richie Home. From glassware to tableware, vases and picture frames, Richie has created a space reflective of his high-flyer tastes that he has acquired after decades of touring through the best hotels and spas the world has to offer.
Brad Pitt – Pitt-Pollaro
Designed by Pitt, built by Pollaro. Pitt-Pollaro is a brand that’s perhaps flown further under the radar than we’d expect with such a well-known name attached. With an eye for detail and a love of design, Pitt has spent hours designing sleek and cutting-edge furniture, with Pollaro bringing them to life with his technical capabilities and using materials sourced through a lifetime of passion.
Reese Witherspoon – Draper James
Pulling with both hands from her Nashville heritage, the actress has a bright and fun range of homewares, gifts, throws and fashion. Named in honour of her grandparents, Draper James is a little cheesy at times, relying heavily on the classic Southern America stereotype of sunshine and lemonade, but the collection is sweet, simple and attainable, rather than bolstering the luxury lifestyle like so many other celebrity lines.