“The collection itself is a catalyst for inspiration within the home. We know that food is so much more than ingredients on a plate. It’s the people you welcome around your table, the love and care you put into making delicious food, and the good times you share. Together with Jamie, we’re beyond proud of this range” comments Matthew.

Jamie says, “Ever since I first started creating my cookbooks, I’ve been obsessed with tableware. I’ve also always wanted to design a set that I could use in my books and TV shows – and so my new collection, Big Love, was born. When you’ve poured all that love into making delicious, beautiful food, you need something equally beautiful to serve and eat it from, right?

My table is all about that effortless, eclectic feel – I love it when the whole set doesn’t quite match – and that’s exactly what you get here, so whether you buy one piece or the whole lot, mealtimes will always be special.” Matthew continues: “Food trends, lifestyles, family structures – everything is changing and more fluid than it ever has been. We are constantly adapting to the needs of the market and when it comes to food, consumers love and need simple solutions that feed emotions as well as offer practical solutions.

Big Love stands out from the rest with a distinctive purpose that enables a better and more joyful mealtime.” Packaging must not only look good — it has to work well. Consider how your product will be stored, transported and used by the consumer. Think about the end-user’s experience and align the design with their needs, such as portability, robustness and ease of disposal. Work with your printer to test the packaging with your products inside.

Megan Van Someren, Chief Commercial Officer at the Jamie Oliver Group says, “Jamie and our creative teams have worked closely with Lifetime Brands to design a range that captures the vibrant yet welcoming personality of the Jamie Oliver brand. Dishes can be used in multiple ways; the epic roaster is ideal for preparing roast vegetables, meats, lasagnes, casseroles, potatoes and so much more. This versatility combined with gorgeous and considered design, is what really makes our range distinctive from anything else available in the market.”

“The range is packed with personality and purposefully designed for sharing, serving and mixing and matching” adds Matthew “The Joy Jug is a great example – it’s simply a jug that brings joy! It looks great on the table or on a countertop. Fill it with custard, cocktails or even flowers. The ethos is reflected in the names of every piece – from the Pass Me Platter to the Dishy Bowls and Everything Plates, each piece meets multiple and different consumer needs and missions. Plus each item is packaged in impactful gift box packaging that is eye-catching on shelf and exciting to unbox.”

The ‘Big Love’ has already started with previews on social media including Joe Wicks’ lunch at Jamie Oliver’s house with images of a gorgeous lunch featuring the collection posted to over 4.7 million Instagram followers.

“We unveiled Big Love on the global stage at Ambiente in February and the range has exceeded all expectations – the response has been incredible.To celebrate the launch Jamie joined us in person for a very special brunch with our customers at the show. Meeting and greeting both buyers and the press, the passion and excitement about Big Love simply radiated from Jamie. Much to the delight of visitors this was followed by an appearance on our stand! The excitement was tangible and it has set the tone for a huge year ahead” says Matthew.

The Jamie Oliver ‘Big Love’ collection includes everything needed for everyday meals, special family feasts and big bakes, with everything from mugs and jugs to plates and sharing platters, serving bowls as well as pie and roasting dishes. The beautifully simple statement pieces are carefully designed in organic, fluid shapes to inject existing homeware collections with new and useful design. Products are available in Australia and New Zealand now. lifetimebrandsau.com lifetimebrandsnz.com

Lifetime Brands will showcase the Jamie Oliver ‘Big Love’ range along with leading brands from its full portfolio at the AGHA Melbourne Gift Fair 2nd – 6th August at Stand 201.