EDITORIAL FROM SYDNEY GIFT FAIR 2022 CATALOGUE: AGHA speaks with Alex Hawkins from Wick’d Candles, known for its one of a kind soy candle fragrance portfolios.
How did Wick’d Candles get its start?
Wick’d Candles started in a spare bedroom. I was working in a corporate job and was looking for a way to relax. Candle making’s creative process helped me to relax and take the stresses away from the day to day. I wanted to share that feeling through my fragrances with others.
What makes Wick’d Candles unique?
All our candles are hand poured here in Sydney, Australia.
Which items are most popular with your customers?
Our 380g large candle is the most popular. For those who are looking for a candle that lasts a long time, this is a great value for money and the ever lingering fragrance. Our customers say you don’t even need to light the candle to be able to smell its beautiful aroma.
Why should retailers choose to stock products from Wick’d Candles?
Our customer service is exceptional. We are an Australian business that has been established for over 11 years. Every customer is given a personalised service. Our success comes from exceptional customer service and attention to detail in our product. Our products are hand poured and we use high quality ingredients to produce a high quality product.
Our success comes from exceptional customer service and attention to detail in our product
Any new and exciting product launches to look forward to from Wick’d Candles?
Yes, we are in the process of adding to our range and complementing our candles with reed diffusers, room sprays and a small delicate bath & body range.
Where can retailers find your products to place an order or contact you?
Contact me directly through our website or email firstname.lastname@example.org. You will deal directly with the founders, and we will work with you to put together the right range to suit your store. We look forward to working with you.