Elizabeth Curcio speaks about Marta Mikey’s new brand identity and product range.
Gift and homewares wholesaler Marta Mikey has launched into 2018 with a fresh new look and is set to exhibit at AGHA Sydney Gift Fair in February under their new moniker, U Like Homewares.
The family-owned business has brought beauty into Australian homes across the country for over thirty years.
In 2012, the business was purchased by proprietor Elizabeth Curcio, after she fell in love with the product range and realised its potential for further growth in the market.
“Marta Mikey was established in the 1980s and we chose to preserve the history of the company as our customers were very familiar with the brand and its products,” Curcio told the Australian Gift & Homewares Association (AGHA).
“In early 2017, we felt that the brand needed a refresh, especially as we were moving to new premises and decided to relaunch as U Like Homewares. A breath of new life was required, especially as we had evolved our style.
Promising to deliver stylish, colourful and tailor-made decor designs, the U Like Homewares display at Sydney Gift Fair is set to include an updated range of stunning glass and ceramic vases, animal sculptures, figurines and hand-painted 3D wall art.
“Every year we are constantly looking for inspiration and developing our range. We are heavily involved in choosing and creating our pieces, deciding on the colours, finishes and sizes. We try to bring some fun to our range with some novelty pieces and have recently introduced a Christmas range,” Curcio explained.
“We chose to exhibit with AGHA because it’s run to benefit Members and their decisions always keep exhibitors at the forefront. AGHA’s offering of two major events in Sydney and Melbourne also suited our business schedule and we found that their team works with us to ensure the best possible outcome.”
Curcio added that the business is always looking to connect with a wide variety of buyers and stockists that order products with a unique point of difference, including boutiques, pharmacies, galleries, interior designers, nurseries and gift stores.
“Although we cannot bring all 2500+ products along, exhibiting at Sydney Gift Fair provides our customers with the opportunity to understand what we offer and see what’s new. It’s about the client relationships and catching up with retailers,” she said.
“It’s also about the joy of putting our products on display and working closely with my daughter to create something that resonates with visitors. We are so grateful for all the support we have received and frequently receive comments at our stand about how different our range is.”