With Sydney Gift Fair at Sydney Olympic Park only a few weeks away, this week we introduce you to Mary Gouganovski of Mary Grace.
You recently re-branded from Endless Candles to Mary Grace. What lead to that decision?
We’ve been around for a long time now, however our growth only really started to shift in 2016 when released Wanderlust by Endless Candles, however even that growth was limited. We only managed to get so far, and I noticed whilst exhibiting at trade shows that one of the biggest barriers for the brand was the name.
People would walk past and comment that there were so many candle brands out there, they’d read the name and it wasn’t enough to have them raise their heads to look at the stock a few inches above.
It also limited us in terms of the products we could release. I had a vision for the brand yet no room to run with it. So last year, we changed the name to Mary Grace and I’ve spent the last year developing the offering and new direction and now it’s paying off.
This is where I’ve wanted to see the brand heading for a long time and now we’re on the right path. The brand focuses on high end, luxury products at affordable pricing. Everything in the Mary Grace range is natural, sustainable, eco-friendly, vegan and cruelty free.
What do you expect from exhibiting at Sydney Gift Fair 2020?
The name change has been a breath of fresh air for the brand and opened so many doors for us and I think it’s time that the new direction comes with a new home too.
I’m so excited to be showcasing the brand at Sydney Gift Fair at Sydney Olympic Park, I love being on the floor and seeing all my wonderful stockists, meeting new people and building our relationships with customers. I’m hoping to continue developing and expanding Mary Grace and know that Sydney Gift Fair will be critical to that.
What can retailers expect to see from you at Sydney Gift Fair?
We’ve been honing our product range for a good year now, and for the first time since we started exhibiting I feel like we’re approaching Sydney Gift Fair with our best product set to date. I’ve nailed what I want the collections to look like and I’m so excited to present them.
We’ll have our old faithful Wanderlust Collection, which has candles, diffusers, bath and body. A newly revamped Elegance collection with jar candles, hand cream and diffusers. And our best-selling Sensitive Skincare collection along with accessories, handbags and Mineral Beauty.
What you are looking forward to in 2020?
There are so many things in the works, it’s hard to narrow it down. I’m very excited to keep working on our range, bringing out beautiful new products and showcasing them at Sydney Olympic Park. I’m also looking forward to establishing our retail presence and improving consumer brand awareness, as well as taking on a few new ventures that are in the works.
Don’t forget, this year Sydney Gift Fair at Sydney Olympic Park will be kicking off on a Friday, giving you the opportunity to start or end your working week at the Gift Fair.
Getting to and from Sydney Gift Fair
With the opening of the new M4 tunnel, travel times between Sydney CBD and Sydney Olympic Park is now less than 20 minutes. In addition, we are also offering free visitor parking for registered visitors AND free city shuttles to and from key Sydney CBD locations as well as Sydney Domestic Airport directly to Sydney Gift Fair.
Catching the train to Sydney Gift Fair? Perfect! Olympic Park station is less than a 2 minute walk from the entrance. Thinking of staying overnight? We have also secured discounted accommodation rates for the Quest, Ibis and Novotel at Sydney Olympic Park.
For full travel and accommodation information including maps, timetables and more click here.
Where: Sydney Showgrounds, Sydney Olympic Park
When: Friday 21st February – Monday 24th February 2020
Hours: 9am – 6pm (Friday – Sunday) & 9am – 5pm (Monday)