An animating and life-affirming shade of orange with a golden undertone.
Pantone has announced Living Coral as the Pantone Colour of the Year 2019.
Representing the fusion of modern life, Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
“Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
“With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit.
As a colour linked to tactility and human connection, Pantone Living Coral in shag rugs, cozy blankets and lush upholsteries create a warm, comforting and nurturing feeling in the home.
With its ebullient nature, Pantone Living Coral adds a dramatic pop of colour to any room setting whether in decorative accessories, tabletop, or on the wall.
For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design.
For more information on the Pantone Colour of the Year for 2019, please visit www.pantone.com/color-of-the-year-2019.