Long-term AGHA member and exhibitor Rayell will be exhibiting at Melbourne Gift Fair in August 2021 with an exciting new furniture collection, featuring chairs and cabinets crafted from rattan.
The popular business was founded over 25 years ago by Ray and Ellen Porter and has been led by their son Kevin Porter since 2011. Since that time, Rayell has evolved into a thriving homewares, giftware and art wholesaler.
According to Kevin, Rayell’s buying team has been keeping a very close eye on current market trends. In addition to furniture, Rayell is also set to debut a broad selection of highly-trending new products at Melbourne Gift Fair 2021.
“This year has seen Rayell move into some larger furniture items. We trialled some rattan cabinets earlier in the year and were blown away by the response. So, we’re excited to be launching a furniture collection made up of gorgeous rattan chairs and stylish, practical rattan cabinets.
We’ve expanded our artwork range to include new finishes and designs. Planters and pots are also a huge focus this year, with a new ceramic collection and a natural wood range on offer.”
Explaining how Rayell determines each new product collection, Kevin said his team works closely with its customer base to understand their product needs and what underpins their buying decisions.
“Each product is carefully researched, refined and backed up by strong industry know-how! In addition to excellent relationships with our overseas factories, we have the capability to design some of our own products which ensures we stay ahead of the curve in terms of innovative product offerings.
We work with retailers of all shapes and sizes, scattered across our country and whilst one product might appeal to one market segment, another will be a firm favourite with a different demographic. With this in mind, our buyers concentrate on understanding our customer base so they deliver products that suit their specific needs.”
Speaking on why retailers should choose to stock products from Rayell, Kevin said reliability, amazing customer service, and very competitive price points are a few things that spring to mind!
“Understanding our customers and ensuring they take priority in our buying decisions, ensures that we deliver on trend, well priced products, backed up with industry leading customer service. All delivered with a sense of humour and a smile!”