An exciting new collaboration features the work of local artists on fine jewellery.
AGHA Sydney Gift Fair exhibitor Moe Moe Design has partnered with a cohort of talented Australian artists for a new collaboration that features their artwork across the brand’s jewellery ranges, one of which will be showcased at Sydney Olympic Park in February.
Moe Moe Design wholesales Australian made jewellery reflecting art, design, the Australian lifestyle and fine craftsmanship.
Combining artistic expression with a typically industrial process, all pieces hang from sterling silver hooks and chains.
The new initiative, known as Moe Lab, promises to keep the wider Moe Moe Design range fresh and exciting for retail buyers, whilst promoting and supporting Australian art in gift shops, fashion boutiques and art galleries.
“One of the great things about MoeLab is that we support individual artists on their journey while seeing such a beautiful inspiring collection come to life in stores all around Australia and New Zealand,” founder Emma Neumann told the Australian Gift & Homewares Association (AGHA).
“I started my business over 10 years ago and the inspiration for MoeLab has happened very organically. The project presents a fantastic opportunity to get artists' work into some great locations and spectacular places,” she said.
Sharing her reasons for exhibiting at AGHA Sydney Gift Fair, Neumann said having the ability to drive brand awareness, make sales and create fresh leads were amongst the biggest benefits of exhibiting at a trade-facing event.
“AGHA just works for our business and has delivered on all of these things far more than I could have ever expected. The AGHA staff are always very welcoming and exhibiting at Sydney Gift Fair is the most efficient use of my time as being a mum makes it really hard to go on sales trips!”
“I have yet to see anyone in the world using the combination of manufacturing processes that I do. I’m happy to say I am no longer working from my living room but now have a workshop and factory area, and I’ve even had to learn to drive a forklift and don steel cap boots. It is awesome to see such fine delicate pieces on offer at Moe Moe Design.”