Masterclass Series

Whilst you are at Sydney Gift Fair, make sure you take advantage of the free educational opportunities offered to help you take your business to the next level.

Led by some of the industry’s best thought-leaders and business experts in eCommerce, digital marketing, and trend spaces, our Masterclass Series will provide the expert advice and inspiration your business needs.

You will walk away with tools and new knowledge you can put into practice immediately, covering topics such as; how to grow your brand online, how to elevate your social media presence and also how to use in-store merchandising to maximum effect.

Unlike other trade fairs, our Masterclass Series is free to attend for all registered visitors.

Book your seat here and join us at Sydney Gift Fair from 21-24 February 2020 today. Masterclasses will be held in hub 2 located in the Dome foyer at Sydney Olympic Park.


Masterclass Series Schedule


Friday 21 February – 10:00am 

Emily Osmond | Founder of

The Business of Design: Discussion Panel

Join start-up and established business owners from across the gift, homewares and design industry to learn whats worked for them and what hasn’t from their own experiences starting and growing their business. Listen in on candid conversations, discover the strategies they’re using to succeed, and have the opportunity to have your marketing and business questions answered. Hosted by the interiors obsessed marketing educator, Emily Osmond.

Book into this Masterclass here, or learn more about Emily here.


Friday 21 February – 12:00pm 

Jen Bishop | Founder of Interiors Addict

Getting your brand in the media

Join former magazine editor, owner of Interiors addict and Sydney Gift Fair media partner Jen Bishop, as she shares her tips on how to get your brand in the media. Jen will share simple yet effective ways of securing great PR for your business and the mistakes which will get your pitches deleted by executive producers.

PR doesn’t just mean appearing in the media. Jen will share other ways to achieve coverage and how your customers can discover your business on various third-party platforms. Get more strategic about your PR and learn how to maximise for top results. This session will also cover branding 101; the little things you can do that will make a big difference to the way your business is perceived.

Book into this Masterclass here, or learn more about Jen Bishop here.


Friday 21 February – 2:30pm 

Ben Lazzaro | Chief Executive of Australian Made Campaign Limited

The Australian Advantage

Authenticity, quality and value for money are product attributes increasingly being sought by consumers around the world. As a result, brands are seeking out ways to convey these attributes to buyers whether it be on-pack, at point of sale or across the countless digital and social media platforms where their products are available.

For Australian brands, provenance presents as a powerful marketing tool and storytelling device to convey many of these positive product attributes.

Join Ben, to find out how country of origin can drive consumer purchasing behaviour and how Australian businesses are using this to gain a competitive advantage against foreign competitors.

Book into this Masterclass here, or learn more about Ben Lazzaro here.


Saturday 22 February – 10:00am 

Natalee Bowen | Founder of Indah Island

Masterplan for stylists and interior designers: How to use a Gift Fair to style your next project

Over the years, Natalee has mastered the skill of making the most of her time at gift fairs. From building relationships with suppliers, working your budget and scheduling your time to networking with like-minded businesses and sourcing products for your customers.

Natalee will also share the interior design trends for 2020 as well as the products to look out for at Sydney Gift Fair.

Book into this Masterclass here, or learn more about Natalee here.


Saturday 22 February – 12:00pm 

Emily Osmond | Founder of

Instagram Foundation: The must-know fundamentals

Are you yet to fully embrace Instagram within your businesses marketing strategy, and feel unclear about what content to post, how often to post or the proper use of hashtags?

Join Emily, as she takes you through how to develop a goal-based content plan to avoid meaningless posting and crafting a compelling Instagram profile that your customers and users find engaging and interactive.

Book into this Masterclass here, or learn more about Emily here.


Sunday 23 February – 10:00am

Jane Tweedy | Business Connect Advisor – Service NSW

Ten ways to get on Google for free 

Google is the holy grail when it comes to finding exactly what your after online, but how do small business owners compete against multi-national corporations and maintain an online ranking.

Learn the 10 most effective ways to improve your ranking, appear on the first page of search results on Google and how to optimise your online presence through Google.

Book into this Masterclass here, or learn more about Jane here.


Sunday 23 February – 12:00pm

Jarrod Franklin | Divisional Manager of SME and Schemes & Affinity, Austbrokers ABS

Demystifying Insurance: How to protect you and your business against risk

Navigating the insurance market can be an overwhelming and confusing exercise to undertake as a business owner. Insurance specialist, Jarrod Franklin will provide you with some insights and tips to guide you towards having the right protection that suits the needs of your retail business. Whether you have a retail shop or are operating on online store from home, this informative session will help point you in the right direction to being covered adequately for peace of mind.

Book into this Masterclass here, or learn more about Jarrod here.


Sunday 23 February – 2:30pm 

Emily Osmond | Founder of

Instagram Advanced: Winning Strategies for 2020

Have a basic understanding of how Instagram can benefit your business and want to take your knowledge to the next level? Join Instagram specialist Emily Osmond as she walks you through the latest key trends and strategies to embrace for the year ahead.

You’ll learn where to dedicate your resources across your photo feed, story, live video and IGTV, as well as using Instagram for e-commerce.

Book into this Masterclass here or learn more about Emily here.


Monday 24 February – 10:00am 

Charles Watson | General Manager Human Resources & Employment Relations / Lawyer

Fair Work 101: HR & Employment Law

Employees are one of your biggest costs but can also be your biggest asset. Navigating the management of your employees properly improves your legal compliance and improves your bottom line.

In this session, employment relations and human resources expert Charles Watson will discuss the most important elements and common misconceptions of employing in the retail industry.

This masterclass will focus on workplace law, recruitment, management and end of employment. There will also be an opportunity to ask any HR or employment law questions and receive practical advice you can apply to your business.

Book into this Masterclass here, or learn more about Charles here.


Monday 24 February – 12:00pm 

Sarah Quinn | Strategic VM & Retail expert and Co-founder of TalkShop

Visual Merchandising – Creating a store experience and a show-stopping front table display

Join Sarah as she presents her valuable insights into activating your store by providing a unique brand experience and tips to create a front table that tells and sells your story. This masterclass is hands-on, dynamic and fun!

Book into this Masterclass here, or learn more about Sarah & TalkShop here.

Sydney Gift Fair 2020

Where: Sydney Showgrounds, Sydney Olympic Park
When: Friday 21st February – Monday 24th February 2020
Hours: 9am – 6pm (Friday – Sunday) & 9am – 5pm (Monday)

Register to attend